AI Campaign Performance Analyst
A Generative AI application on Amazon Bedrock that transforms post-campaign
analysis from a multi-day manual process into evidence-grounded, conversational
business intelligence – delivered in minutes.
95%+
Reduction in Analysis Time
85%
Recommendation Adoption
93%
Response Groundedness
15-20%
Campaign Performance Lift
Customer
About Xeno
Founded
2018
Headquarters
New Delhi, India
Clients
Bestseller, Forever New, Taco Bell
Certifications
ISO 27001, SOC 2
Xeno is an AI-powered retail CRM platform that unifies loyalty, campaigns and offers into a single system — helping retailers convert customer data into personalized marketing and measurable repeat revenue.
Metrics Without Meaning
After every campaign, marketing teams knew what happened — but not why it happened or what to change next.
- Campaign data fragmented across customer, transaction, channel and product datasets
- Heavy dependence on analysts and dashboards for any performance interpretation
- Root-cause analysis consumed 2–3 days per campaign across multiple dimensions
- Historical learnings not consistently applied when planning new campaigns
AI Campaign Analyst on Amazon Bedrock
Gulf Kloud designed and delivered a GenAI application embedded into Xeno’s marketing workflow — enabling marketers to ask questions in natural language and receive evidence-grounded insights.
Campaign Summarization
Converts complex campaign metrics into concise, executive-ready business language summaries.
Root-Cause Analysis
Investigates performance across segments, channels, offers and history to surface likely drivers.
Natural-Language Q&A
Marketers ask questions like "Why did our Diwali campaign underperform?" — no dashboards needed.
Optimization Recommendations
Generates actionable, evidence-backed suggestions for audience, channel and timing optimization.
Architecture Highlights
Eight-step evidence-grounded workflow combining AWS analytics (Glue, Athena, S3) with Amazon Bedrock and Knowledge Bases for RAG. Serverless multi-AZ deployment with Lambda orchestration. Human-in-the-loop approval for all consequential campaign decisions. All responses traceable to approved data sources.
AWS Services
Gulf Kloud's Contribution
Gulf Kloud served as the design and delivery partner — analyzing Xeno’s campaign data landscape and marketer workflows, architecting the end-to-end solution on AWS, implementing the RAG pipeline with prompt engineering and the eight-step analysis workflow, building the secure API layer, and establishing security, responsible AI and monitoring frameworks across the engagement.